The Green t-shirt question ???
June 25th, 2008One of the questions that we get asked at ningnong from time to time, is do we plan on releasing an orgnanic line of t-shirts? The short answer yes. Actually we initially we had quite a few of t-shirts available in organic cotton but they didn’t sell particularly well at an additional $5 per shirt.
Going forward, we will take some time to research the facts properly, develop a viable business strategy, and then establish relationships and partnerships with the right organizations to achieve our goals.
Through researching this topic I have stumbled across some surprising things. First of all, there was the Bamboo fad, where EVERYONE was getting into producing Bamboo apparel. Now people are running away from Bamboo. Why? I am not entirely sure, but my understanding is that bamboo is falling out of favour because farmers are clearing large areas of forested land to grow bamboo. Of course we like forests for a host of reasons, but the biggest one is that forests help keep the planet clean and soak up excess CO2.
What about organic cotton? Well even that has to be harvested with petro-chemical powered machinery, then it has to be transported somewhere to be turned into yarn, and then it has to be dyed, and then woven into a weave suitable for apparel manufacture.
Along the same lines, I was researching so called green printing processes, and the green alternatives to the common plastisol printing, all had their downfalls. I wont go into any detail here, but the bottom line is that all of these processes use some type of chemical to get the job done. So to my knowledge there are no popularly employed printing methods used in the industry today that are entirely green. Hopefully this will change as viable technologies are developed.
My point is that any manufacturing process has an impact on the environment, no matter if it is supposedly green or not. Another component of this is the social impact of these processes on the communities involved in manufacturing these materials. So everything we do affects us.
Instead of labelling things Organic, we eventually need to use an indicator of ‘how green’ a product is. Even better, is to have a score of how socially responsibly a product has been produced (including chemicals, recycling, transportation energy costs, social impact on communities, polution etc). I am sure this approach would have its pitfalls as well, but I do think it would be a more robust guide for the aware consumer.
My conclusion is that we all need to improve our manufacturing processes to be more socially responsible, but we need to research the facts before jumping in there and following the crowd blindly.
